Samsung has not yet disclosed the prices. Several media reports in the lead up to the event said the device could be priced in excess of $1,000. Koh said that he is still working out the exact pricing but hopes it won't exceed that figure.
"The basic price .... I do not want to see at $1000," Koh told CNBC.
The Samsung executive also said he's confident that the company would be able to meet demand for the product, saying that it was planning for around 10 million units to be made before year end.
Note devices have never been the biggest sellers, but rather are bought by a enthusiastic audience after a high-end device, with a larger screen and productivity features. The Note 5 for example, which was released in September 2015, has sold around 23 million units to date, according to Counterpoint Research. In comparison, the S7 series has sold nearly 70 million units, despite only being released last year. Counterpoint expects between 11 million and 12 million Note 8 devices to be sold this year.
Samsung has seen strong momentum in its smartphone business, which saw sales rise 11 percent year-on-year in the second quarter.
Source: Samsung launches huge 6.3-inch Note 8 smartphone and hopes to price it under $1,000
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