LeEco entered India with the launch of two Superphones in early 2016 - the Le 1s and Le Max. The devices were available exclusively on Flipkart, and went on to truly disrupt the smartphone market with a sale of 400,000 phones in a short time period, making LeEco the largest exclusive partner on Flipkart.
Atul Jain, COO - Smart Electronic Business, LeEco India, said, "We are extremely pleased to extend our successful partnership with Flipkart and are confident of jointly offering consumers an even better purc hase experience backed by the full assurance of a genuine high quality product with warranty support in India. While we aspire to cross our previous sale figures, we are equally focused on redefining the future of smart devices and continue to invest towards delivering truly compelling experiences to consumers at competitive price point along with seamless buying experience."
Anil Goteti, VP - Business, Flipkart, said, "Le Eco's Le1s has been a great success on Flipkart. We saw massive rise in consumer interest both for the brand Le Eco and the product. We are extremely happy to take this partnership forward for the launch of the next device and are confident that together we will create new benchmarks for the online smartphone space in India. Our focus will be to continue to introduce exciting products through partnerships like these."
About the LeEco:
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecos ystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Br eaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.
Source: Watch Out For The Next Blockbuster From The LeEco-Flipkart Combine!
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