The HTC 10, the latest flagship smartphone of the Taiwanese smartphone maker, has become the company's perfect comeback story following the debacle that was the HTC One M9 last year.
After rolling out the best VR headset there is in the market in HTC Vive early this year, the Taiwanese tech giant put a punctuation mark on its road to redemption with the successful release of the HTC 10 on April 12 to very warm market reception.
Amid the iPhone 6S, iPhone 6S Plus, the Samsung Galaxy S7, and the Galaxy S7 Edge, HTC has placed a legitimate contender for the 'smartphone of the year' award with the extremely powerful and smooth-handling HTC 10, notes Gizmag.
The closest competition of the HTC 10 for the plum is perhaps the Galaxy S7 which has other special features that the former does not have including water resistance, wireless charging, and always-on display.
However, the HTC 10 more than made up for those 'shortcomings' with its great attention to detail and subtle intangibles including great audio quality, excellent display brightness and white balances, near-stock Marshmallow software, and a design focus that takes no shortcuts.
Undoubtedly, the HTC is a premium smartphone from top to bottom adding a genuine respect for customer taste, and a bullheaded determination to make refined quality and make the handset quite a pleasure to use.
A fresh start
With the disappointment of its much-maligned HTC One M9 when it made it to the retail markets in April of last year, HTC 10, which was previously rumored to be called as HTC One M10, is the Taiwanese smartphone maker's fresh start in the business.
Coming off from a string of years of not-so-good smartphones, it seems that HTC made a concerted effort to turn things around anchored most likely on a renewed vision and outlook.
Although most critics in the business believe that HTC is now a VR company which makes smartphones, it is still important for the Taiwanese tech giant to flex its muscles in the smartphone market where it was regarded as the maker of the best handsets in the world, notes Droid Life.
True enough, the HTC 10 is a really good smartphone. It does not buck that innovation slowdown trend nor does it try to reinvent the smartphone. More importantly, the HTC 10 signifies the comeback of one of the pioneering, most detail-driven and sophisticated smartphone companies there is in the market.
For the first time in about two or three years, HTC has come up with a smartphone in HTC 10 that could easily be considered as the best of the year in a market that is too often dominated by Apple and Samsung.
People all over the world also loves going for the underdog. And the HTC 10 has simply become the industry's perfect underdog comeback story.
Exudes great intangibles
The last time that HTC made a smartphone almost this great was way back in 2013 when it launched the HTC One M7 which exuded hard-to-define intangibles.
The HTC 10 features a beautiful aluminum unibody design with chamfered edge running around its backside. It also has cleaner front-side that loses the old forward-spacing speakers in exchange for capacitive buttons including the fingerprint sensor.
The current flagship smartphone of the Taiwanese handset maker also has one of the best smartphone cameras that can be found among smartphones of today. It is actually better than that of the Galaxy S7 and the iPhone 6S, especially under very low lighting.
The smartphone also has excellent hi-res audio support with its audiophile-friendly PSB M4U 2 and noise-cancelling champ Bose QC20 earbuds.
The HTC 10 also provides support for Android's new adoptable storage. It also has a microSD slot that provides an option of formatting the card so that the phone does not differentiate it with the internal storage, a feature which cannot be done with the Galaxy S7 or on the LG G5.
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