Samsung has recently patented BRITECELL according to recent filings. The trademark filing doesn't really reveal any details about the sensor though, except that it is an 'image sensor for mobile phones'. The patent application was filed on October 30th, so this does suggest that the sensor could be used on the Galaxy S7 flagship smartphone next year.
Recently a report from China suggested the Samsung Galaxy S7 could be equipped with a 12 megapixel 1/2" type sensor, with a focus on image quality rather than resolution. A few days earlier, we even heard rumors suggesting that Samsung could utilize Sony's new IMX300 Exmor RS sensor on the Galaxy S7, along with its in-house developed 20 megapixel ISOCELL sensor. However, the evidence of a new BRITECELL sensor does add more credence to the 12MP rumors as a larger sensor would allow for superior low-light imaging performance, similar to the latest Google Nexus 5X and the Nexus 6P. At 1/2″, the sensor on the Galaxy S7 will be slightly larger than the custom Sony sensor used on the latest Nexus duo. Earlier this year, we also heard reports of LG going with a custom-made 1/2" type camera sensor for its next-gen G5 flagship smartphone next year.
Of course, there are also chances that the BRITECELL term could be utilized to market the 20MP sensor as well, as it features a RWB color pattern that is claimed to improve light sensitivity, giving it superior low-light performance compared to the previous-gen ISOCELL sensors from Samsung. Regardless of whatever sensor Samsung plans to market as BRITECELL, there is no doubt that the Galaxy S7 will be a pretty impressive cameraphone if this year's high-end Galaxy smartphones are any indication. The Galaxy S6, Galaxy S6 Edge, Galaxy Note 5, and the Galaxy S6 Edge+ all feature a very capable camera, among the best smartphone cameras that we have seen this year.
Yet another new report claims the Samsung Galaxy S7 could be priced lower than the Galaxy S6, mainly due to the fact that smartphone sales are slowing down, and Samsung cannot take any major risks with its next flagship smartphone. Analyst Pan Jiutang believes the Galaxy S7 could be priced around 10% lower than its predecessor, giving Samsung an edge over its main rival Apple whose smartphones are priced at a significant premium. Still, we suggest taking this information with a grain of salt as the information isn't confirmed, even though it may have come from a rather reliable source.
The Samsung Galaxy S7 is rumored to be announced in January next year, with sales expected to begin somewhere in the middle of February 2016. It is rumored to be powered by both the Qualcomm Snapdragon 820 and Samsung's in-house developed Exynos 8890 M1 SoC. The smartphone is expected to feature a stronger magnesium alloy build, high-quality ESS DAC for audiophiles, and an upgraded camera.
Source: Samsung BRITECELL Trademark Hints At a Larger 1/2" Camera Sensor for the Galaxy S7
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