The Samsung Galaxy J7 and the Samsung Galaxy J5 officially hit the retail markets in July, or about three months after the Korean tech giant released its flagship smartphones for 2015 – the Galaxy S6 and the Galaxy S6 Edge.
It was obvious that Samsung wanted not only to redeem itself in the high-end segment of the smartphone market but also in the midrange category which is being dominated by Chinese handset manufacturers. After all, the midrange smartphone segment is actually bigger than the high-end category of the handset market.
In India for instance, when the Samsung Galaxy J7 hit the market, it went up against the likes of the Xiaomi Mi 4, the Asus ZenFone 2, the Lenovo Vibe X2, among a few other midrange smartphones, notes Specout.
The Korean tech giant managed to bring its strength on the Samsung Galaxy S6 and the Galaxy S6 Edge and it seems that it also carried it through in the development of the midrange handsets, the Galaxy J7 and the Galaxy J5.
A lite version of the Galaxy A7
Critics have cited the attention-grabbing features of the Samsung Galaxy J7 beginning with its 5.5-inch Super AMOLED display screen and its 64-bit octa-core processor. It also features a 13-megapixel rear-facing camera with a wide f/1.9 aperture and Pro mode, as well as a 5-megapixel selfie camera that features dedicated LED flash, details GSM Arena.
Some keen observers actually regard the Galaxy J7 as the lite version of the more expensive Galaxy A7. But the smartphone offers semi-premium features despite being confined to the midrange segment. Some are also saying that the Galaxy J7 could pass of as the Galaxy E7 Plus.
The Galaxy J7 comes with a plastic body measuring 152.2 millimeters high, 78.7 millimeters wide, and a thickness of 7.5 millimeters, which is 17% thinner than the average smartphones that were released in the last 12 months. In fact, even if it has a casing, the Samsung Galaxy J7 looks and feels thin.
Getting a grasp of the midrange segment
When the Korean tech giant launched its two midrange smartphones – the Galaxy J7 and the Galaxy J5 – in June and subsequently made it to the retail markets the following month, the company was seeking to get a good grasp of the segment. Samsung has successfully done it in the high-end handset market after the release of the Galaxy S6 and the Galaxy S6 Edge in April and it wanted to do the same in the midrange segment.
While Samsung is known to deluge the market with plenty of smartphone models, the company has refined itself over the years. Instead of merely dropping handset models after models just to give the competition plenty to contend with coming from its end, Samsung has become more discerning with its product offerings.
Unlike before when much of its smartphone models are being released to the markets rather haphazardly with the intention of capitalizing on the entire spectrum of consumers, these days, Samsung is more concerned with quality.
It has evidently shown its new thrust with the launching last March of its high-end flagship smartphones before following it up with the two superb midrange handsets in June.
The Samsung Galaxy J7 midrange smartphone is regarded as one of the best in the market now. More than its affordability, the device has actually brought back the confidence of midrange smartphone users to Samsung.
Given its high-end technical features and capabilities, the Galaxy J7 is actually a great smartphone that comes with a reasonable price.
The smartphone is quite a real investment because of its features. It is a classy device that has a pixel density of 267 ppi, which makes its display screen look better and brighter. Given the huge display, the smartphone has become suited for playing games, taking pictures, watching videos, in addition to its usual function as a communication device first and foremost.
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