Friday, August 28, 2015

Honor unveils latest smartphone, wearables play

Honor introduced its latest flagship smartphone, Honor 7, into the European market, with the company also revealing it has a wearable set for launch.

The move follows the launch of Honor 7 in its home Chinese market earlier this summer.

The Huawei-brand said its new device is "fully metallic" and aimed at "digital natives". It is described as "purpose-built for single-handed use", and includes a "host of innovative smart functions" and multimedia capabilities operated through a dedicated smart button and gesture-enabled fingerprint reader.

George Zhao, president of Honor, cited a revenue figure of $2.63 billion for the company in the first half of 2015. It will "continue to invest in key markets" such as India, Russia, UK, Germany, France and the US, it said in a statement.

And the executive also said that the company is looking to "forge alliances" with partners, which are "not restricted to sales channels, but rather cover all the interest of digital natives, including entertainment and on-demand services".

"Honor 7 clearly showcases our commitment and capability. It's now up to us to take the mobile internet experiences it enables to new heights with partners in Europe that share our vision," Zhao said.

The smartphone has a 5.2-inch full HD display, and is powered by a HiSilicon octacore Kirin 935 processor. It has a 20MP main and 8MP front cameras, 3GB of RAM and 16GB of storage with microSD expansion slot.

The company also talked up the fingerprint scanner, stating that it includes a "self-learning capability" which enhances scanning accuracy by re-recording registered fingerprints while in use. It is said to support "intuitive gesture controls" which enable it to be used to answer calls and take photos.

It will be available in two colours, grey and silver, and sold in UK, France, Germany, Italy, Spain, Netherlands and Finland, with other markets to follow. Recommended price is €349.99.

Wearable launch The company said that the Honor 7 launch in Europe "coincides with "a new Honor wearable for the wrist".

It has a 1.06-inch circular full-screen display and an "industry-leading G-sensor powered by advanced algorithms". It will be compatible with Android and iOS devices.

The name of the product will be chosen through a global competition, with the winner receiving "all Honor products for the next five years".


Source: Honor unveils latest smartphone, wearables play

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